Post by account_disabled on Dec 23, 2023 6:09:19 GMT -5
On the other hand, totally made for SEO with a DATA approach. We use data to analyze our clients' online markets and understand their needs, expectations, demand and competition in their markets. We choose the themes based on the relationship between the level of demand and SEO competition (which has nothing to do with Adwords competition nor with the offline power of brands). We are looking for blue oceans. Then, once this choice is made, we analyze each theme in detail and we use DATA again with our “secret sauce” to write optimized content which will be understood, indexed and generally well referenced for our clients. The result is simple: traffic to their sites increases. And we see first results in 3 months on average.
We have results for us, but for our clients, it has nothing to do with it: faster SEO, first Email Data page reached more quickly, sites positioned on more queries, faster and stronger impact on traffic. Data is absolutely brilliant and super powerful. In a few days, we know at least as much if not more than our customers about their online markets. We know what the needs are, what questions people are asking, what to talk to them about, how to talk to them. It's essential. Examples from my 2017 meetings I had a meeting at a prospect's house with the whole board. The Marketing Director started telling all his colleagues: “we are in 1st position on keyword X” (you will understand that I cannot say what expression it is).
He was proud of himself, of the work done and his colleagues appreciated the performance. Problem: there are less than 10 requests per month in France for the request in question. To put it simply, his company is in 1st position on a subject that interests no one. Not sure if its content helps it generate leads. In the BtoB telephony market, 3 players are fighting to position themselves on (in particular) a request. With various results: one is on the 1st page, the 2nd on the 2nd page and the last on the 4th page. It’s a significant investment: editorial committees with marketers, technicians and agencies; outsourced content writing; putting articles online… The reality of the market? Less than 20 requests per month on the topic in question.
We have results for us, but for our clients, it has nothing to do with it: faster SEO, first Email Data page reached more quickly, sites positioned on more queries, faster and stronger impact on traffic. Data is absolutely brilliant and super powerful. In a few days, we know at least as much if not more than our customers about their online markets. We know what the needs are, what questions people are asking, what to talk to them about, how to talk to them. It's essential. Examples from my 2017 meetings I had a meeting at a prospect's house with the whole board. The Marketing Director started telling all his colleagues: “we are in 1st position on keyword X” (you will understand that I cannot say what expression it is).
He was proud of himself, of the work done and his colleagues appreciated the performance. Problem: there are less than 10 requests per month in France for the request in question. To put it simply, his company is in 1st position on a subject that interests no one. Not sure if its content helps it generate leads. In the BtoB telephony market, 3 players are fighting to position themselves on (in particular) a request. With various results: one is on the 1st page, the 2nd on the 2nd page and the last on the 4th page. It’s a significant investment: editorial committees with marketers, technicians and agencies; outsourced content writing; putting articles online… The reality of the market? Less than 20 requests per month on the topic in question.