|
Post by account_disabled on Oct 21, 2023 4:53:53 GMT -5
This marketing approach uses data and observations based on customer history to deliver the most unique user experience. The more personalization you offer, the happier your customers can be. Reducing the cart abandonment rate The cart abandonment rate refers to people who: have interacted with your website, added several products to the cart, but ultimately left the website without completing the purchase. If this rate is high, it means that some areas of your website need improvement. The most common reasons for a high cart abandonment rate are: too complicated purchasing process, unintuitive user phone number list interface, difficulty in finding products, high delivery costs. Our experience shows that the introduction of recommendation engines can make a big difference in this aspect. By using such software, users can discover new products that they need. The simplicity of the presented recommendations, their intuitiveness and fit can improve the bounce rate. Improved customer path If you have many items in your catalog, it may be a little more difficult for users to browse your products. And that's where the recommendation system comes in handy. Browsing through all the pages with products that are not of interest to the customer can be tiring. Product recommendations visibly reduce the number of irrelevant products and make browsing through articles more efficient.
|
|