Post by account_disabled on Feb 24, 2024 3:22:06 GMT -5
The social media presence of B2B companies is no longer a controversial matter, as it was a decade ago; In fact, there are many companies that have consolidated their social presence without, for this reason, denying their "business" nature. However, the evolution and above all the continuous transformation of social channels pose B2B companies with ever new questions in terms of strategies , investments , critical issues but above all opportunities to seize to achieve their business objectives. In this article we will try to answer the most frequent doubts of companies, also delving into the tools that social platforms - in particular LinkedIn and Facebook - make available to B2B companies. Is your company on LinkedIn and…? The many myths to dispel about social media marketing for B2B Very often, skepticism towards platforms other than LinkedIn derives from the normal customer acquisition process of a B2B reality, mainly entrusted to scrupulous attention to SEO and highly qualified personal contacts. For these reasons, social media marketing is still erroneously a low priority factor for B2B activities ; but let's see how, thanks not only to LinkedIn , it is possible to reach a new audience, consolidate relationships with customers, take care of the brand image, come into direct contact with new customers and aspire to be a point of reference in niche sectors .
Monitoring the main social channels can also be Middle East Phone Number List considered a fundamental indicator of the attention that the company reserves for the public and customers, a critical factor for all companies intending to grow and positively consolidate their image. What is the target of B2B social communication? Let's start immediately with a clarification: the term "business to business" seems to take for granted that the target of these companies is simply represented by other companies. This concept is right in the abstract, but wrong in reality. In fact, when we communicate we always address people , perhaps groups of individuals who are part of a specific structure. Our communication is therefore not aimed at "companies", but at the people who are part of them at different levels and these subjects, like all of us, have a public and private life online. Even in the B2B sector it will therefore be necessary to identify ideal customers , define what they expect from other companies, what role they play, their seniority and all the demographic specifications useful for developing an editorial proposal and identifying the targeting in case of paid campaigns . For example, a pergola and dehors company will have to reach owners of bars, restaurants, hotels but also architects and designers.
Each of these "ideal" customers has different needs, spending capacity, communication methods and frequents different platforms for work or leisure. The more precisely we can define the identikit of this user, the better we will be able to orient the company's digital strategy. The first step for a correct social media marketing strategy for B2B: competitor analysis Even before setting up a social media marketing strategy for B2B businesses , it is necessary to study competitor accounts, asking yourself: which platforms do they cover? How much content do they publish every month? What type of content do they offer to the public? do they receive interactions? How do they handle comments? have they activated sponsorships? What are the strengths and weaknesses of their social presence? Is there anything in which your B2B company's communication can differentiate itself from that of your competitors? How to set up a social strategy for B2B After defining your target audience and gathering information on your main competitors, you will need to identify your company's objectives . A B2B social strategy must set concrete objectives starting from different assumptions than B2C companies, despite very frequently sharing the same platforms.
Monitoring the main social channels can also be Middle East Phone Number List considered a fundamental indicator of the attention that the company reserves for the public and customers, a critical factor for all companies intending to grow and positively consolidate their image. What is the target of B2B social communication? Let's start immediately with a clarification: the term "business to business" seems to take for granted that the target of these companies is simply represented by other companies. This concept is right in the abstract, but wrong in reality. In fact, when we communicate we always address people , perhaps groups of individuals who are part of a specific structure. Our communication is therefore not aimed at "companies", but at the people who are part of them at different levels and these subjects, like all of us, have a public and private life online. Even in the B2B sector it will therefore be necessary to identify ideal customers , define what they expect from other companies, what role they play, their seniority and all the demographic specifications useful for developing an editorial proposal and identifying the targeting in case of paid campaigns . For example, a pergola and dehors company will have to reach owners of bars, restaurants, hotels but also architects and designers.
Each of these "ideal" customers has different needs, spending capacity, communication methods and frequents different platforms for work or leisure. The more precisely we can define the identikit of this user, the better we will be able to orient the company's digital strategy. The first step for a correct social media marketing strategy for B2B: competitor analysis Even before setting up a social media marketing strategy for B2B businesses , it is necessary to study competitor accounts, asking yourself: which platforms do they cover? How much content do they publish every month? What type of content do they offer to the public? do they receive interactions? How do they handle comments? have they activated sponsorships? What are the strengths and weaknesses of their social presence? Is there anything in which your B2B company's communication can differentiate itself from that of your competitors? How to set up a social strategy for B2B After defining your target audience and gathering information on your main competitors, you will need to identify your company's objectives . A B2B social strategy must set concrete objectives starting from different assumptions than B2C companies, despite very frequently sharing the same platforms.
